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CreateAthon Blog
VCU Students Catch Pro Bono On Film
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Written by Jenni Brennison
On September 20, VCU’s CreateAthon on Campus team stopped by Red Thinking to witness their pro-bono magic in progress. Nick Marfing, a VCU CreateAthon student, shot this great video documenting the agency’s strategy for making the most of their 24-hour creative blitz to benefit local nonprofits.... Read More
The CreateAthon Clock Ticks For Waggener Edstrom
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Written by Jenni Brennison
The next CreateAthon of the 2013 season is in full swing. Waggener Edstrom’s inaugural pro bono marathon begins today. We’re excited to see all of the great work they’ll produce in the next 24 hours. We asked Rhian Rotz, Program Director for Corporate Citizenship, to tell us how their team prepared, what local nonprofits they’ll... Read More
CreateAthon Takes Flight
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Written by Jenni Brennison
This year CreateAthon celebrates its 16th anniversary. As marketers, we’re often told our ideas are the only thing we have. Best to hold them close. What if someone else can’t see your vision? If you lose control will you ever restore your idea to its roots? When it came to CreateAthon, however, Teresa Coles and... Read More
#2030NOW: Skills Based Volunteerism To Close The Technology Gap
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Written by Jenni Brennison
Mashable’s Social Good Summit is happening right now. For three days, the world’s most influential thinkers, activists, and techies will come together to share their ideas for using new media and technology to make the world a better place. Best of all, you don’t have to fly to New York to get a seat at... Read More
Partners on a Mission: One Nonprofit Shares Their CreateAthon Experience
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Written by Jenni Brennison
CARE of Southeastern Michigan is an agency that works with individuals, families, and employers to address a variety of mental health and community wellness issues, including family development, employee assistance programs, and substance abuse counseling and prevention. In 2012, as part of CreateAthon’s Brand Makeover social media contest, six nonprofit winners, including CARE, were paired... Read More
Dawe Consulting Says Yes to CreateAthon, Again and Again
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Written by Jenni Brennison
Dawe Consulting may not be a huge global conglomerate, but for the nonprofits of Northeastern Pennsylvania, their hearts couldn’t be bigger. Plus, they’re an amazing example of how creatives come from diverse professional backgrounds. We’re not all working at ad agencies. As Julie Turner once blogged, anyone can host a CreateAthon. Dawe proves it. Creative... Read More
Serving nonprofits: It's in their DNA
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Written by Jenni Brennison
DNA Creative Communications is passionate about their connection to the community of Greenville, SC. Giving back is second nature for these PR gurus, and CreateAthon isn’t their first pro bono rodeo. DNA’s Katie Ward tells us a little bit about the firm’s history of service to local nonprofits, and shares their excitement about hosting... Read More
The Pro Bono Marathon: Soon to be a Seasoned World Traveler
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Written by Jenni Brennison
According to one of my favorite high school teachers, the difference between a good idea and a great idea is that great ideas inspire action. So, it’s really exciting to watch CreateAthon go coast-to-coast and around the world. From Canada to Fiji we have agencies hopping the CreateAthon bandwagon, and in Germany and France we... Read More
Far from ordinary. They're verynice.
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Written by Jenni Brennison
Even before they joined CreateAthon, pro bono was a cultural imperative for Los Angeles based design and innovation consultancy, verynice. Since opening their doors they’ve donated over $775,000 in creative services to more than 200 clients. So if they’re already doing it, why host a CreateAthon? Founder Matthew Manos explains. We are really excited... Read More
brains + heart = redpepper
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Written by Julie Turner
Six-time going on seven-time CreateAthoners redpepper are an ad agency by day and an invention lab by night. With offices in Nashville and Atlanta, this place absolutely rocks with creativity. Want proof? Check out Qreo and Beeri But behind those big brains is also a lot of heart. But we’ll let them tell you about that.... Read More