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Furman CreateAthon Sparks Student Creativity
  • Written by Julie Turner

Furman University Art Department Chair Ross McClain digs his ultra-smart students. Yet he thinks they would benefit greatly from failing at something every now and again. You know as a learning exercise. That was one reason the esteemed South Carolina university signed on for CreateAthon in 2013. Writer Ron Wagner shares more about their inaugural... Read More

Flipside Shares the Love
  • Written by Alexandra Frazier

Once upon a time in a faraway land (okay, so Canada isn’t that far away, but bear with us), the do-gooders at Flipside met the do-gooders at Riggs Partners, and they fell in love, and they produced amazing CreateAthon work for dozens of deserving clients. They also wrote really, really awesome “thank you” notes like... Read More

Waggener Edstrom rocks CreateAthon-style!
  • Written by Julie Turner

Last year we introduced you to new CreateAthon partner agency, Waggener Edstrom. Remember them? Well, they did it and Big Time. Their crew pushed through mammoth task lists for four different nonprofits in 24 hours. Creative Services Director Lee Feidelson was kind enough to share a bit about their first experience in what he aptly... Read More

Q&A: The World of CSR, part two
  • Written by Alexandra Frazier

On Tuesday, CSR queen and CreateAthon Executive Director Peyton Rowe answered our questions concerning what corporate social responsibility entails and how it can vary from company to company. In part two of our interview, we chat with Peyton about CSR’s implementation in the workplace and its positive impact on corporate morale. Q: What are a... Read More

Q&A: The World of CSR, part one
  • Written by Alexandra Frazier

Peyton Rowe is both CreateAthon’s executive director and its chief evangelist. In our two-part question and answer series, she will address what’s trending in the world of social good, and why it’s so important for companies to hop on the Corporate Social Responsibility bandwagon. Q: What is corporate social responsibility (CSR), and why does it... Read More

Chronicle Delight
  • Written by Alexandra Frazier

Here at CreateAthon, we love to be the center of attention. And so, we’re thrilled to announce that The Chronicle of Philanthropy has featured our up-all-night brand of imaginative altruism in their latest publication. In “Charities Benefit from Ad Agencies’ 24-Hour Creativity Marathons,” The Chronicle highlights CreateAthon’s transition from a local, single business effort to... Read More

CreateAthon@USC's First Experiment in Giving Back
  • Written by Alexandra Frazier

Karen L. Mallia, Associate Professor of Advertising at the University of South Carolina, is the mastermind behind CreateAthon@USC, an event that brings students, staff, and alumni together for 24 hours of inspired content creation and community goodwill. Here, she shares her experiences leading a team of spirited student leaders and adults towards pro-bono greatness: On... Read More

The Many Meanings of CreateAthon
  • Written by Julie Turner

The benefits of CreateAthon are quite clear for nonprofits. For creative professionals, however, the advantages of working for 24 hours straight can be shrouded by fear, anxiety and one very, very unforgiving deadline. It’s a challenge a handful of 2013 volunteers saw as an opportunity to stretch within the confines of everyday. Here’s how. What... Read More

Waggener Edstrom gives us a CreateAthon play-by-play
  • Written by Jenni Brennison

There seem to be a few universal truths about every CreateAthon experience. Participants agree, staying up for 24-hours is a little bit crazy. OK, it’s a lot of crazy. At 8 a.m. a client’s enthusiasm for your work can make you burst into tears even before you begin your presentation. But what happens at 4... Read More

An Experiment in Giving Back
  • Written by Teresa Coles

Sixteen years ago CreateAthon was a grand experiment. Our biggest concern wasn’t if we could get all the work done; it was more whether our rag-tag crew of volunteers could even stay awake for 24 hours! Little did we know, we were onto something big. That 1998 CreateAthon was the inaugural effort of what’s now... Read More