Archives

CreateAthon Blog

Filter:
April
May
June
July
August
September
October
November
Partners on a Mission: One Nonprofit Shares Their CreateAthon Experience
  • Written by Jenni Brennison

CARE of Southeastern Michigan is an agency that works with individuals, families, and employers to address a variety of mental health and community wellness issues, including family development, employee assistance programs, and substance abuse counseling and prevention. In 2012, as part of CreateAthon’s Brand Makeover social media contest, six nonprofit winners, including CARE,  were paired... Read More

The Pro Bono Marathon: Soon to be a Seasoned World Traveler
  • Written by Jenni Brennison

According to one of my favorite high school teachers, the difference between a good idea and a great idea is that great ideas inspire action. So, it’s really exciting to watch CreateAthon go coast-to-coast and around the world. From Canada to Fiji we have agencies hopping the CreateAthon bandwagon, and in Germany and France we... Read More

Far from ordinary. They're verynice.
  • Written by Jenni Brennison

  Even before they joined CreateAthon, pro bono was a cultural imperative for Los Angeles based design and innovation consultancy, verynice.  Since opening their doors they’ve donated over $775,000 in creative services to more than 200 clients. So if they’re already doing it, why host a CreateAthon?  Founder Matthew Manos explains.  We are really excited... Read More

brains + heart = redpepper
  • Written by Julie Turner

Six-time going on seven-time CreateAthoners redpepper are an ad agency by day and an invention lab by night. With offices in Nashville and Atlanta, this place absolutely rocks with creativity. Want proof? Check out Qreo and Beeri  But behind those big brains is also a lot of heart. But we’ll let them tell you about that.... Read More

CreateAthon Love For The Therapy Place
  • Written by Jenni Brennison

The Therapy Place, a Columbia, SC, 501 (c)3 nonprofit, exists to provide both traditional and innovative therapies to children with special needs regardless of their family’s ability to pay. In 2012, Riggs Partners chose the organization as a CreateAthon client. It’s been almost a year, and Executive Director Dawn Darby can’t stop raving about the... Read More

Proximo preps for first CreateAthon allnighter.
  • Written by Julie Turner

Proximo Marketing Strategies is not your grandmother’s marketing agency. The Williamsburg, Virginia-based team united in 2011 to form a digital creative agency well versed in the nuances of modern marketing. Even better? They decided to join CreateAthon’s national network of partner agencies in 2013. Founder Will Melton was kind enough to share why Proximo Marketing... Read More

Why CreateAthon? Part Three: Magic Happens in the Middle of the Night
  • Written by Jenni Brennison

 Is it really possible to produce high quality work in the span of a 24-hour marathon? Are you undermining your shop’s regular work when you produce pro bono on such a short timeline? We answer with a resounding, “No!” But better yet, we’ve got 15 years of experience and other partners to back us up.... Read More

Sharing CreateAthon Magic and Mayhem
  • Written by Julie Turner

One thing that’s great about CreateAthon? We are not alone. Since the nonprofit allnighter began in 1998, the mother of all workdays has been joined by more than 75 partner agencies and creative organizations as well as 1,275 hard-working nonprofits. Despite the frantic pace and pressure, we’ve managed to score some big fun along the... Read More

Why CreateAthon? Part Two: 24 Hours of Pro Bono Power
  • Written by Jenni Brennison

 What if you could put your paying clients on hold to do pro bono work? Even better, what if they were totally cool with it? That’s the beauty of CreateAthon. It empowers you to do just that, and past agency participants have seen their regular clients rally to support their efforts. We even know of... Read More

CreateAthon Goes Garnet and Black
  • Written by Teresa Coles

 We are thrilled to welcome our newest CreateAthon partner – the University of South Carolina. USC joins us as the fourth university in the country to create  an undergraduate marketing and advertising curriculum based on the CreateAthon model. Other participating schools include Virginia Commonwealth University, the University of Tennessee at Chattanooga, and James Madison University.... Read More