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Why CreateAthon? Part 1: Amp Your Agency's Pro Bono Power
  • Written by Teresa Coles

 It’s that time of year again – CreateAThon Season is imminent. In the past 15 years we’ve partnered with more than 80 agencies to offer pro bono marketing services to community nonprofits.  What began as a late night musing has evolved into a nationwide network with one determined goal: to help our nonprofit partners reach... Read More

Top Nonprofit Links of the Week
  • Written by Jody Piland

Increased Focus on Social Media and Mobile Strategies Top Priority List for Nonprofits in 2012 In 2012, social media is going to become a priority for many nonprofits. According to the latest Charity Dynamics’ Digital Marketing Survey, 73% of nonprofits will address a social media strategy this year.  They hope this will be a way... Read More

The Mission CreateAthon Chose to Accept
  • Written by Andrea Goulet

Here at CreateAthon, we just finished Focus Fest 2012 — a two-day, in-person meeting of the minds to shape the strategy of our new non-profit organization. We (Teresa, Julie, Maria, Jody, Peyton, and Andrea) sat around the Riggs conference table knowing the work we did today would have a major impact for years to come.... Read More

Top Nonprofit Links of the Week
  • Written by Jody Piland

10 Ways to Increase Email Newsletter Subscribers  If you have decided to begin an email marketing campaign, your goal now is to get people to sign up for you email list. Some easy ways to get started are to simplify the sign up form and have it on every page of your website.   Social... Read More

Socially conscious brands = successful brands
  • Written by Jody Piland

Americans are looking for ways to help nonprofits without spending more money. The economy is tough and budgets continue to tighten, but people are steadily giving when they can. Brands can make it easier by supporting good causes. According to the 2010 Cone Cause Evolution Study, 84% of Americans wish more of the products, services... Read More

Social Media Case Study for Nonprofits
  • Written by CreateAthon

Case Study Does your organization want to increase its social media reach by attracting more Facebook fans and Twitter followers, or is your primary goal to increase engagement among the social media followers you already have? In this one example, we’ve broken down the details to explain the strategy and execution of one super successful... Read More

TEDx Columbia: A beautiful day
  • Written by Teresa Coles

Yesterday, I had the privilege of joining 14 other speakers and performers at the inaugural TEDx Columbia event. What began for me as an Oh my God, how will I ever have time to prepare for this item on my never-ending list became a transformative experience second only to CreateAthon, my subject de jour. While I was more... Read More

Photo: TEDx Columbia
  • Written by Jody Piland

On Monday January 16, 2012 CreateAthon co-founder Teresa Coles had the privilege of speaking at the very first TEDx Columbia. TEDx is an event that takes place all over the world and was created to spread TED’s mission of “ideas worth spreading.” Teresa spoke about CreateAthon and its great accomplishments, and why it’s important to join... Read More

How saying no can be a great gift, too.
  • Written by Peyton Rowe

The Problem One of the hardest parts of organizing CreateAthon’s signature program, the 24-hour creative blitz, is telling a large number of deserving non-profit organizations that they haven’t been selected. Like any true blue designer and creator of good, I want to help everyone. And, after organizing four CreateAthon onCampus classes and successful 24-hour events... Read More