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CreateAthon: A CEO Reflects On Her Favorite Time of Year
  • Written by Jenni Brennison

 CreateAthon does more for me than it ever does for the nonprofits we help. It teaches me lessons. It humbles me. It makes me a better person. – Trish Cheatham, CEO, Think Tank In the late morning hours of Oct. 25, Think Tank CEO, Trish Cheatham,  sat down to blog about the successful completion of... Read More

CreateAthon 2013: One Night in 50 Tweets
  • Written by Julie Turner

Been wondering what went down in the wee small hours of CreateAthon while you snoozed the night away? With 14 pro bono marketing marathons happening simultaneously across the United States, things got quite interesting. Here’s how 24 hours of creating, planning, designing, writing, coding, and stress eating looked from the Twittersphere. [<a href=”//storify.com/KeelySaye/top-50-createathon-posts” target=”_blank”>View the... Read More

Saying Yes
  • Written by Teresa Coles

This morning, hundreds of people in the communicating arts woke up to the longest day of the year. Twenty-four hours of intense brainstorming, sketching, writing, shooting, editing, coding, eating, yawning, laughing and crying. Why would anyone put themselves through that? I’ve thought a lot about that in the 16 years since CreateAthon was born here... Read More

Making its mark: A look at Pro Bono Week's Brand Identity
  • Written by Jenni Brennison

As lovers of all things pro bono, the design team at Riggs Partners was thrilled when Taproot Foundation asked them to develop Pro Bono Week’s brand identity. Art Director, Ryon Edwards,  and Design Apprentice, Nate Puza, collaborated on a design that captures the essence of the movement: Proud. Spirited. Visionary. The energetic yellow-orange reflects the... Read More

Is social good your next business strategy?
  • Written by Julie Turner

Ben Rattray once dreamed of being Wall Street’s next Gordon Gekko. The enduring ambition sustained him through college and the dot-com boom, but everything changed the day he learned his brother was gay. As the realization of all his brother and family would face settled in, he realized he needed to take action to bring... Read More

#CreateAthon and #PBW13: Let's go viral.
  • Written by Jenni Brennison

Pro Bono Week is here, and we’re just days away from launching 14 simultaneous CreateAthons across the U.S. and Canada. Whether you’re a participant or just curious about the magic and mayhem behind our 24-hour blitz of skills-based volunteering, be sure to find us on your favorite social media network this week. Visit our Facebook... Read More

The CreateAthon Clock Ticks For Waggener Edstrom
  • Written by Jenni Brennison

The next CreateAthon of the 2013 season is in full swing. Waggener Edstrom’s inaugural pro bono marathon begins today. We’re excited to see all of the great work they’ll produce in the next 24 hours. We asked Rhian Rotz, Program Director for Corporate Citizenship, to tell us how their team prepared, what local nonprofits they’ll... Read More

Take your skills pro. Pro Bono, that is.
  • Written by Jenni Brennison

Maybe your company already has a top-notch corporate social responsibility initiative with ample opportunities for volunteering. Or maybe you’re preparing to get the CSR ball rolling. Either way, at some point you may have asked, “How can my volunteer efforts have the most sustainable impact for nonprofits?” The answer is simple.  Skills-based volunteerism lets you... Read More

CreateAthon Takes Flight
  • Written by Jenni Brennison

This year CreateAthon celebrates its 16th anniversary. As marketers, we’re often told our ideas are the only thing we have. Best to hold them close. What if someone else can’t see your vision? If you lose control will you ever restore your idea to its roots? When it came to CreateAthon, however, Teresa Coles and... Read More

#2030NOW: Skills Based Volunteerism To Close The Technology Gap
  • Written by Jenni Brennison

 Mashable’s Social Good Summit is happening right now. For three days, the world’s most influential thinkers, activists, and techies will come together to share their ideas for using new media and technology to make the world a better place. Best of all, you don’t have to fly to New York to get a seat at... Read More