Making its mark: A look at Pro Bono Week's Brand Identity
- Written by Jenni Brennison
As lovers of all things pro bono, the design team at Riggs Partners was thrilled when Taproot Foundation asked them to develop Pro Bono Week’s brand identity. Art Director, Ryon Edwards, and Design Apprentice, Nate Puza, collaborated on a design that captures the essence of the movement: Proud. Spirited. Visionary. The energetic yellow-orange reflects the contagious positivity of that moment last year when Taproot first unveiled their ambitious plan for a global movement, and the flag bearer dares every participant to think big. Pro bono is no longer a nicety. From now on, it’s serious business. Of course, all skills were shared pro bono.