Making its mark: A look at Pro Bono Week's Brand Identity

  • Written by Jenni Brennison
Hey Chicago! The Pro Bono Week Bus by Out Cold Marketing is on the go.

As lovers of all things pro bono, the design team at Riggs Partners was thrilled when Taproot Foundation asked them to develop Pro Bono Week’s brand identity. Art Director, Ryon Edwards,  and Design Apprentice, Nate Puza, collaborated on a design that captures the essence of the movement: Proud. Spirited. Visionary. The energetic yellow-orange reflects the contagious positivity of that moment last year when Taproot first unveiled their ambitious plan for a global movement, and the flag bearer dares every participant to think big. Pro bono is no longer a nicety. From now on, it’s serious business. Of course, all skills were shared pro bono.

Wave that flag! The new Pro Bono Week logo embodies the spirit of skills-based volunteerism.


Like the movement itself, the Pro Bono Week logo is a call to action.


The official Pro Bono Week hashtag