Archives

CreateAthon Blog

Saying Yes
  • Written by Teresa Coles

This morning, hundreds of people in the communicating arts woke up to the longest day of the year. Twenty-four hours of intense brainstorming, sketching, writing, shooting, editing, coding, eating, yawning, laughing and crying. Why would anyone put themselves through that? I’ve thought a lot about that in the 16 years since CreateAthon was born here... Read More

Is social good your next business strategy?
  • Written by Julie Turner

Ben Rattray once dreamed of being Wall Street’s next Gordon Gekko. The enduring ambition sustained him through college and the dot-com boom, but everything changed the day he learned his brother was gay. As the realization of all his brother and family would face settled in, he realized he needed to take action to bring... Read More

#CreateAthon and #PBW13: Let's go viral.
  • Written by Jenni Brennison

Pro Bono Week is here, and we’re just days away from launching 14 simultaneous CreateAthons across the U.S. and Canada. Whether you’re a participant or just curious about the magic and mayhem behind our 24-hour blitz of skills-based volunteering, be sure to find us on your favorite social media network this week. Visit our Facebook... Read More

It's almost here! Oct. 20-26 is Pro Bono Week!
  • Written by Jenni Brennison

Last year’s Global Pro Bono Summit gave rise to a new movement in skills-based volunteering. Inspired by the American Bar Association, Taproot Foundation invited summit attendees to join in a week-long global celebration of professionals  donating their skills to the nonprofit community. From IT assistance to Human Resources, many nonprofits simply don’t have the budget... Read More

CreateAthon is Coming: The Sales Factory's Survival Guide
  • Written by Jenni Brennison

The team at The Sales Factory of Greensboro, NC, will soon have 11 CreateAthon’s under their belt. In the past they’ve stayed up all night to offer nonprofits everything from identity branding to direct mail pieces.  This year is especially exciting because they’re bringing their newly opened San Francisco office into the fold.  So what... Read More

The CreateAthon Clock Ticks For Waggener Edstrom
  • Written by Jenni Brennison

The next CreateAthon of the 2013 season is in full swing. Waggener Edstrom’s inaugural pro bono marathon begins today. We’re excited to see all of the great work they’ll produce in the next 24 hours. We asked Rhian Rotz, Program Director for Corporate Citizenship, to tell us how their team prepared, what local nonprofits they’ll... Read More

CreateAthon Takes Flight
  • Written by Jenni Brennison

This year CreateAthon celebrates its 16th anniversary. As marketers, we’re often told our ideas are the only thing we have. Best to hold them close. What if someone else can’t see your vision? If you lose control will you ever restore your idea to its roots? When it came to CreateAthon, however, Teresa Coles and... Read More

#2030NOW: Skills Based Volunteerism To Close The Technology Gap
  • Written by Jenni Brennison

 Mashable’s Social Good Summit is happening right now. For three days, the world’s most influential thinkers, activists, and techies will come together to share their ideas for using new media and technology to make the world a better place. Best of all, you don’t have to fly to New York to get a seat at... Read More

Partners on a Mission: One Nonprofit Shares Their CreateAthon Experience
  • Written by Jenni Brennison

CARE of Southeastern Michigan is an agency that works with individuals, families, and employers to address a variety of mental health and community wellness issues, including family development, employee assistance programs, and substance abuse counseling and prevention. In 2012, as part of CreateAthon’s Brand Makeover social media contest, six nonprofit winners, including CARE,  were paired... Read More

Dawe Consulting Says Yes to CreateAthon, Again and Again
  • Written by Jenni Brennison

Dawe Consulting may not  be a huge global conglomerate, but for the nonprofits of Northeastern Pennsylvania, their hearts couldn’t be bigger. Plus, they’re an amazing example of how creatives come from diverse professional backgrounds. We’re not all working at ad agencies. As Julie Turner once blogged, anyone can host a CreateAthon.  Dawe proves it. Creative... Read More