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CreateAthon Blog

Serving nonprofits: It's in their DNA
  • Written by Jenni Brennison

  DNA Creative Communications is passionate about their connection to the community of Greenville, SC. Giving back is second nature for these PR gurus, and CreateAthon isn’t their first pro bono rodeo. DNA’s Katie Ward tells us a little bit about the firm’s history of service to local nonprofits, and shares their excitement about hosting... Read More

The Pro Bono Marathon: Soon to be a Seasoned World Traveler
  • Written by Jenni Brennison

According to one of my favorite high school teachers, the difference between a good idea and a great idea is that great ideas inspire action. So, it’s really exciting to watch CreateAthon go coast-to-coast and around the world. From Canada to Fiji we have agencies hopping the CreateAthon bandwagon, and in Germany and France we... Read More

Far from ordinary. They're verynice.
  • Written by Jenni Brennison

  Even before they joined CreateAthon, pro bono was a cultural imperative for Los Angeles based design and innovation consultancy, verynice.  Since opening their doors they’ve donated over $775,000 in creative services to more than 200 clients. So if they’re already doing it, why host a CreateAthon?  Founder Matthew Manos explains.  We are really excited... Read More

CreateAthon Love For The Therapy Place
  • Written by Jenni Brennison

The Therapy Place, a Columbia, SC, 501 (c)3 nonprofit, exists to provide both traditional and innovative therapies to children with special needs regardless of their family’s ability to pay. In 2012, Riggs Partners chose the organization as a CreateAthon client. It’s been almost a year, and Executive Director Dawn Darby can’t stop raving about the... Read More

Raise Your Hand If You CreateAthon
  • Written by Jenni Brennison

 Ever volunteered for a CreateAthon all-nighter? Join us in showing the world who’s sharing talent and sacrificing sleep to benefit local nonprofits.Visit our Facebook page and join the CAT Call.  Click on the CAT Call app to get your own CreateAthon badge. During the week of Aug. 5-11 we’re asking all volunteers, past and present,... Read More

CreateAthon is Catching On!
  • Written by Teresa Coles

  CreateAthon is not only expanding our national reach, but we’re crossing borders and oceans too! As we rally the troops for CreateAthon 2013, let’s take a moment to welcome seven of the latest agencies to commit their time and talent to our marathon of giving back.   DNA Creative Communications, Greenville, South Carolina FleishmanHillard,... Read More

Partner Profile: Meet Hypno Design
  • Written by Julie Turner

What kind of agency signs up to be a CreateAthon partner? Often it’s the shop with the simplest of missions who is most eager to hop on the pro bono bandwagon. Check out this fun autobiography  from CreateAthon partners, Hypno Design of Philadelphia. They just want to make people happy.  And as CreateAthon partners they’ve... Read More

Why CreateAthon? Part Three: Magic Happens in the Middle of the Night
  • Written by Jenni Brennison

 Is it really possible to produce high quality work in the span of a 24-hour marathon? Are you undermining your shop’s regular work when you produce pro bono on such a short timeline? We answer with a resounding, “No!” But better yet, we’ve got 15 years of experience and other partners to back us up.... Read More

Socially conscious brands = successful brands
  • Written by Jody Piland

Americans are looking for ways to help nonprofits without spending more money. The economy is tough and budgets continue to tighten, but people are steadily giving when they can. Brands can make it easier by supporting good causes. According to the 2010 Cone Cause Evolution Study, 84% of Americans wish more of the products, services... Read More

Social Media Case Study for Nonprofits
  • Written by CreateAthon

Case Study Does your organization want to increase its social media reach by attracting more Facebook fans and Twitter followers, or is your primary goal to increase engagement among the social media followers you already have? In this one example, we’ve broken down the details to explain the strategy and execution of one super successful... Read More