Category: Partners
CreateAthon Blog
CreateAthon@USC's First Experiment in Giving Back
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Written by Alexandra Frazier
Karen L. Mallia, Associate Professor of Advertising at the University of South Carolina, is the mastermind behind CreateAthon@USC, an event that brings students, staff, and alumni together for 24 hours of inspired content creation and community goodwill. Here, she shares her experiences leading a team of spirited student leaders and adults towards pro-bono greatness: On... Read More
Waggener Edstrom gives us a CreateAthon play-by-play
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Written by Jenni Brennison
There seem to be a few universal truths about every CreateAthon experience. Participants agree, staying up for 24-hours is a little bit crazy. OK, it’s a lot of crazy. At 8 a.m. a client’s enthusiasm for your work can make you burst into tears even before you begin your presentation. But what happens at 4... Read More
An Experiment in Giving Back
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Written by Teresa Coles
Sixteen years ago CreateAthon was a grand experiment. Our biggest concern wasn’t if we could get all the work done; it was more whether our rag-tag crew of volunteers could even stay awake for 24 hours! Little did we know, we were onto something big. That 1998 CreateAthon was the inaugural effort of what’s now... Read More
CreateAthon: A CEO Reflects On Her Favorite Time of Year
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Written by Jenni Brennison
CreateAthon does more for me than it ever does for the nonprofits we help. It teaches me lessons. It humbles me. It makes me a better person. – Trish Cheatham, CEO, Think Tank In the late morning hours of Oct. 25, Think Tank CEO, Trish Cheatham, sat down to blog about the successful completion of... Read More
CreateAthon 2013: One Night in 50 Tweets
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Written by Julie Turner
Been wondering what went down in the wee small hours of CreateAthon while you snoozed the night away? With 14 pro bono marketing marathons happening simultaneously across the United States, things got quite interesting. Here’s how 24 hours of creating, planning, designing, writing, coding, and stress eating looked from the Twittersphere. [<a href=”//storify.com/KeelySaye/top-50-createathon-posts” target=”_blank”>View the... Read More
Saying Yes
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Written by Teresa Coles
This morning, hundreds of people in the communicating arts woke up to the longest day of the year. Twenty-four hours of intense brainstorming, sketching, writing, shooting, editing, coding, eating, yawning, laughing and crying. Why would anyone put themselves through that? I’ve thought a lot about that in the 16 years since CreateAthon was born here... Read More
Making its mark: A look at Pro Bono Week's Brand Identity
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Written by Jenni Brennison
As lovers of all things pro bono, the design team at Riggs Partners was thrilled when Taproot Foundation asked them to develop Pro Bono Week’s brand identity. Art Director, Ryon Edwards, and Design Apprentice, Nate Puza, collaborated on a design that captures the essence of the movement: Proud. Spirited. Visionary. The energetic yellow-orange reflects the... Read More
It's almost here! Oct. 20-26 is Pro Bono Week!
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Written by Jenni Brennison
Last year’s Global Pro Bono Summit gave rise to a new movement in skills-based volunteering. Inspired by the American Bar Association, Taproot Foundation invited summit attendees to join in a week-long global celebration of professionals donating their skills to the nonprofit community. From IT assistance to Human Resources, many nonprofits simply don’t have the budget... Read More
CreateAthon is Coming: The Sales Factory's Survival Guide
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Written by Jenni Brennison
The team at The Sales Factory of Greensboro, NC, will soon have 11 CreateAthon’s under their belt. In the past they’ve stayed up all night to offer nonprofits everything from identity branding to direct mail pieces. This year is especially exciting because they’re bringing their newly opened San Francisco office into the fold. So what... Read More
CreateAthon is Like a Brick Car
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Written by Julie Turner
By day, Tim Floyd is graphic design and brand manager for Palmetto Health. But this talented art director and artist also knows a thing or two about being a successful CreateAthoner. For about five years running, Tim has donated 24 hours of his immense brainpower and talent to his friends at Riggs Partners, who founded CreateAthon in 1998.... Read More