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An Experiment in Giving Back
  • Written by Teresa Coles

Sixteen years ago CreateAthon was a grand experiment. Our biggest concern wasn’t if we could get all the work done; it was more whether our rag-tag crew of volunteers could even stay awake for 24 hours! Little did we know, we were onto something big. That 1998 CreateAthon was the inaugural effort of what’s now... Read More

Saying Yes
  • Written by Teresa Coles

This morning, hundreds of people in the communicating arts woke up to the longest day of the year. Twenty-four hours of intense brainstorming, sketching, writing, shooting, editing, coding, eating, yawning, laughing and crying. Why would anyone put themselves through that? I’ve thought a lot about that in the 16 years since CreateAthon was born here... Read More

CreateAthon is Catching On!
  • Written by Teresa Coles

  CreateAthon is not only expanding our national reach, but we’re crossing borders and oceans too! As we rally the troops for CreateAthon 2013, let’s take a moment to welcome seven of the latest agencies to commit their time and talent to our marathon of giving back.   DNA Creative Communications, Greenville, South Carolina FleishmanHillard,... Read More

CreateAthon Goes Garnet and Black
  • Written by Teresa Coles

 We are thrilled to welcome our newest CreateAthon partner – the University of South Carolina. USC joins us as the fourth university in the country to create  an undergraduate marketing and advertising curriculum based on the CreateAthon model. Other participating schools include Virginia Commonwealth University, the University of Tennessee at Chattanooga, and James Madison University.... Read More

Why CreateAthon? Part 1: Amp Your Agency's Pro Bono Power
  • Written by Teresa Coles

 It’s that time of year again – CreateAThon Season is imminent. In the past 15 years we’ve partnered with more than 80 agencies to offer pro bono marketing services to community nonprofits.  What began as a late night musing has evolved into a nationwide network with one determined goal: to help our nonprofit partners reach... Read More

CreateAthon Brand Makeover Pairings!
  • Written by Teresa Coles

We’re ever so pleased to announce the official agency/nonprofit pairings from our very first CreateAthon Brand Makeover Contest! CARE of Southeastern Michigan – Riggs Partners Children’s Museum in Easton – Smith & Jones One Less Meal – Trio Solutions PADS Lake County, Inc. – John Dawe Consulting Reinvent Me Foundation – Flipside Creative VolunTEENnation –... Read More

CreateAthon Brand Makeover Contest Announces the Top 10!
  • Written by Teresa Coles

After much deliberation, we are pleased to announce the 10 finalists for the CreateAthon Brand Makeover contest.  The 10 nonprofit organizations are: Boots in Business (Carlsbad Chamber of Commerce) Carlsbad, California Canines for Disabled Kids Princeton, Massachusetts Care of Southeastern Michigan Fraser, Michigan The Children’s Museum in Easton North Easton, Massachusetts One Less Meal Marion,... Read More

CreateAthon Extends Brand Makeover Contest!
  • Written by Teresa Coles

Nonprofits, sharpen your #2 pencils! We’re extending the deadline for applications on the great CreateAthon Brand Makeover contest until July 15. We’ve also simplified the application to make it super easy to apply on Facebook. We want to make sure as many nonprofits throughout the US and Canada get their shot a chance at one... Read More

CreateAthon Brand Makeover Contest Brings More Pro Bono to More Nonprofits
  • Written by Teresa Coles

“I’m sorry, but you don’t have a CreateAthon agency in your market,” is the news I’ve had to deliver too many times to nonprofits who’ve called me to ask how their organizations can benefit from CreateAthon’s 24-hour marketing marathons. It pains me more than I can say to tell these folks we can’t help them... Read More

Deadlines, Creativity and CreateAthon
  • Written by Teresa Coles

Jay: “You won’t believe what I heard on Marketplace driving home today.” Me: “What?” Jay: “A Harvard Business School professor did a study on the impact of really tight deadlines on the creative process. Now what does that make you think of?” He pulled up the transcript right then and there as we sat on... Read More