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CreateAthon Blog
FleishmanHillard Canada Prepares for CreateAthon 2015
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Written by Peyton Rowe
1. Why do you all do CreateAthon? FH Toronto has grown a lot since we last participated in CreateAthon, and we’re looking forward to being able to showcase how beneficial some of our newest office additions are. For example, we have a full creative services department now, as well as a media buyer and a... Read More
A nonprofit on the edge of CreateAthon: Anticipating the power of pro bono
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Written by Peyton Rowe
I feel so energetic just being here. I’m bowled over by their passion and thoughtfulness. It’s already more than I ever imagined. This was the post-meeting take from Natalie Allen, founder of the Arts Empowerment Project in Charlotte, NC, as she emerged from her first CreateAthon briefing session. The gathering was at our place —... Read More
Furman CreateAthon Sparks Student Creativity
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Written by Julie Turner
Furman University Art Department Chair Ross McClain digs his ultra-smart students. Yet he thinks they would benefit greatly from failing at something every now and again. You know as a learning exercise. That was one reason the esteemed South Carolina university signed on for CreateAthon in 2013. Writer Ron Wagner shares more about their inaugural... Read More
Live CreateAthon Action in Richmond, VA
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Written by Julie Turner
Did you catch this week’s post on Furman University’s inaugural CreateAthon on Campus? Psst. It’s here. Well, if you dug the good work done by all those Paladins earlier this month, then you also may dig what’s happening right now at Richmond’s Virginia Commonwealth University. They are CreateAthon-ing their Ram hearts out. Lucky for you, you can... Read More
CreateAthon on Campus: A Photo Story from Furman University
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Written by Alexandra Frazier
On February 27-28, Furman University hosted its first CreateAthon on Campus, an event that gave Furman students the opportunity to both apply their talents to meaningful work and gain first-hand experience in creative marketing. During the 24-hour marathon of designing, developing and producing marketing materials for local non-profits, FU students lived by the motto, “learn... Read More
Three Companies Making Social Good Waves
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Written by Alexandra Frazier
Many businesses support their employees’ individual volunteerism efforts. Then there are those groups who take on a more active approach to social good. Here are three organizations making major waves in the social good sector. Drum roll, please. For Connecting Cell Phone Use with Forces for Good: The People’s Operator Launched in November 2012,... Read More
Q&A: The World of CSR, part two
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Written by Alexandra Frazier
On Tuesday, CSR queen and CreateAthon Executive Director Peyton Rowe answered our questions concerning what corporate social responsibility entails and how it can vary from company to company. In part two of our interview, we chat with Peyton about CSR’s implementation in the workplace and its positive impact on corporate morale. Q: What are a... Read More
Q&A: The World of CSR, part one
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Written by Alexandra Frazier
Peyton Rowe is both CreateAthon’s executive director and its chief evangelist. In our two-part question and answer series, she will address what’s trending in the world of social good, and why it’s so important for companies to hop on the Corporate Social Responsibility bandwagon. Q: What is corporate social responsibility (CSR), and why does it... Read More
A New Generation of Service: Millennials and Volunteering
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Written by Alexandra Frazier
“I was your age once…” So begin the musings of Baby Boomers to their lazy, instant-gratification-obsessed children. Or, at least, we assume that’s how conversations begin with entitled Gen Y-ers—it’s certainly what we’ve been led to believe by the countless articles that discuss Millennials’ inability to grow up and move out of their parents’ basements.... Read More
CreateAthon 2013: One Night in 50 Tweets
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Written by Julie Turner
Been wondering what went down in the wee small hours of CreateAthon while you snoozed the night away? With 14 pro bono marketing marathons happening simultaneously across the United States, things got quite interesting. Here’s how 24 hours of creating, planning, designing, writing, coding, and stress eating looked from the Twittersphere. [<a href=”//storify.com/KeelySaye/top-50-createathon-posts” target=”_blank”>View the... Read More