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CreateAthon Blog

Hop on CreateAthon.
  • Written by Julie Turner

It’s The Most Wonderful Time of the Year is the song we’re all singing about this time every year. Yes, the warm, sunny summer days are nigh. But what really puts the wind in our sails is when our CreateAthon partners start setting the wheels in motion for CreateAthon 2014. The first step? Signing the CreateAthon... Read More

Live CreateAthon Action in Richmond, VA
  • Written by Julie Turner

Did you catch this week’s post on Furman University’s inaugural CreateAthon on Campus? Psst. It’s here. Well, if you dug the good work done by all those Paladins earlier this month, then you also may dig what’s happening right now at Richmond’s Virginia Commonwealth University. They are CreateAthon-ing their Ram hearts out. Lucky for you, you can... Read More

Q&A: The World of CSR, part two
  • Written by Alexandra Frazier

On Tuesday, CSR queen and CreateAthon Executive Director Peyton Rowe answered our questions concerning what corporate social responsibility entails and how it can vary from company to company. In part two of our interview, we chat with Peyton about CSR’s implementation in the workplace and its positive impact on corporate morale. Q: What are a... Read More

Chronicle Delight
  • Written by Alexandra Frazier

Here at CreateAthon, we love to be the center of attention. And so, we’re thrilled to announce that The Chronicle of Philanthropy has featured our up-all-night brand of imaginative altruism in their latest publication. In “Charities Benefit from Ad Agencies’ 24-Hour Creativity Marathons,” The Chronicle highlights CreateAthon’s transition from a local, single business effort to... Read More

CreateAthon@USC's First Experiment in Giving Back
  • Written by Alexandra Frazier

Karen L. Mallia, Associate Professor of Advertising at the University of South Carolina, is the mastermind behind CreateAthon@USC, an event that brings students, staff, and alumni together for 24 hours of inspired content creation and community goodwill. Here, she shares her experiences leading a team of spirited student leaders and adults towards pro-bono greatness: On... Read More

The Many Meanings of CreateAthon
  • Written by Julie Turner

The benefits of CreateAthon are quite clear for nonprofits. For creative professionals, however, the advantages of working for 24 hours straight can be shrouded by fear, anxiety and one very, very unforgiving deadline. It’s a challenge a handful of 2013 volunteers saw as an opportunity to stretch within the confines of everyday. Here’s how. What... Read More

Waggener Edstrom gives us a CreateAthon play-by-play
  • Written by Jenni Brennison

There seem to be a few universal truths about every CreateAthon experience. Participants agree, staying up for 24-hours is a little bit crazy. OK, it’s a lot of crazy. At 8 a.m. a client’s enthusiasm for your work can make you burst into tears even before you begin your presentation. But what happens at 4... Read More

An Experiment in Giving Back
  • Written by Teresa Coles

Sixteen years ago CreateAthon was a grand experiment. Our biggest concern wasn’t if we could get all the work done; it was more whether our rag-tag crew of volunteers could even stay awake for 24 hours! Little did we know, we were onto something big. That 1998 CreateAthon was the inaugural effort of what’s now... Read More

CreateAthon: A CEO Reflects On Her Favorite Time of Year
  • Written by Jenni Brennison

 CreateAthon does more for me than it ever does for the nonprofits we help. It teaches me lessons. It humbles me. It makes me a better person. – Trish Cheatham, CEO, Think Tank In the late morning hours of Oct. 25, Think Tank CEO, Trish Cheatham,  sat down to blog about the successful completion of... Read More

CreateAthon 2013: One Night in 50 Tweets
  • Written by Julie Turner

Been wondering what went down in the wee small hours of CreateAthon while you snoozed the night away? With 14 pro bono marketing marathons happening simultaneously across the United States, things got quite interesting. Here’s how 24 hours of creating, planning, designing, writing, coding, and stress eating looked from the Twittersphere. [<a href=”//storify.com/KeelySaye/top-50-createathon-posts” target=”_blank”>View the... Read More