Category: Corporate Social Responsibility (CSR)
CreateAthon Blog
CreateAthon Brand Makeover Pairings!
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Written by Teresa Coles
We’re ever so pleased to announce the official agency/nonprofit pairings from our very first CreateAthon Brand Makeover Contest! CARE of Southeastern Michigan – Riggs Partners Children’s Museum in Easton – Smith & Jones One Less Meal – Trio Solutions PADS Lake County, Inc. – John Dawe Consulting Reinvent Me Foundation – Flipside Creative VolunTEENnation –... Read More
CreateAthon Brand Makeover Contest Brings More Pro Bono to More Nonprofits
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Written by Teresa Coles
“I’m sorry, but you don’t have a CreateAthon agency in your market,” is the news I’ve had to deliver too many times to nonprofits who’ve called me to ask how their organizations can benefit from CreateAthon’s 24-hour marketing marathons. It pains me more than I can say to tell these folks we can’t help them... Read More
You’ve caught the CreateAthon bug. Now what? (Part Three)
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Written by Julie Turner
This is the finale of a three-part series designed to help communities, companies and creative crews start their very own local CreateAthon. In January, I shared just how easy it is to get the CreateAthon goodness flowing in your community. A great thing about CreateAthon is the model is flexible. A 24-hour pro bono marathon... Read More
Top Nonprofit Links of the Week
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Written by Jody Piland
One Decision That Will Change Your Agency for the Better in 2012 CreateAthon season is right around the corner and we are extending an open invite to agencies throughout the country to become a partner. If you’re still on the fence about becoming one, read what co-creator Cathy Monetti has to say about CreateAthon. Can... Read More
Top Nonprofit Links of the Week
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Written by Jody Piland
Visual Storytelling: Powerful Connector for Your Nonprofit Visual storytelling is a great way to reach out to your target audience. One thing that’s wonderful about it is the infinite amount of ways to do so. Next time you need a way to connect through your nonprofit, try making shirts or hats with your logo on... Read More
You’ve caught the CreateAthon bug. Now What? (Part Two)
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Written by Julie Turner
Last month we shared how to get the CreateAthon goodness flowing in your community. And, like we’ve said before, CreateAthoners don’t have to be quote — ad agencies — unquote. So if you don’t work at D&D Advertising, how might a CreateAthon work? Well, in 2010, we got a call from Discovery Channel’s marketing division,... Read More
Top Nonprofit Links of the Week
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Written by Jody Piland
Top 5 Feelings about CreateAthon CreateAthon is always an exciting time. One student participating in CreateAthon on Campus at Virginia Commonwealth University writes about his feelings towards this program and what has surprised him. 58 Things Social Media Newbies Say & Maybe You Said Too!? Social media can be fun and exciting, but also... Read More
Top Nonprofit Links of the Week
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Written by Jody Piland
Lessons Learned When Your Community Revolts There are three important rules to follow, or risk upsetting your supporters. You must be honest, you must listen to your community and you must thank them for their support. When these rules are forgotten, your community can become angry and revolt. Ethics, Gratitude and Crowson Stone Printing This... Read More
Top Nonprofit Links of the Week
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Written by Jody Piland
Increased Focus on Social Media and Mobile Strategies Top Priority List for Nonprofits in 2012 In 2012, social media is going to become a priority for many nonprofits. According to the latest Charity Dynamics’ Digital Marketing Survey, 73% of nonprofits will address a social media strategy this year. They hope this will be a way... Read More
The Mission CreateAthon Chose to Accept
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Written by Andrea Goulet
Here at CreateAthon, we just finished Focus Fest 2012 — a two-day, in-person meeting of the minds to shape the strategy of our new non-profit organization. We (Teresa, Julie, Maria, Jody, Peyton, and Andrea) sat around the Riggs conference table knowing the work we did today would have a major impact for years to come.... Read More