CreateAthon Blog

An Extreme Brand Makeover
  • Written by Jennifer Day, smith&jones

At smith&jones, we’re doing things a little differently this year for CreateAthon and we couldn’t be more excited. Already, we’ve had our biggest response of all of our nine years participating. This year, in honor of our own brand makeover at the beginning of the year (and with a wink to Ty Pennington), we are... Read More

Love is in the Air
  • Written by Jody Piland

It really is beginning to look a lot like CreateAthon season. There’s a certain feeling in the air and I think it’s starting to affect the people here at Riggs Partners. Julie has started skipping around the office, and if there were a CreateAthon song, she’d be singing it. It’s impossible not to be pulled... Read More

CreateAthon Newbie Takes on 24-Hour Marketing Challenge
  • Written by Rebecca Jacobson

This is my first year involved with CreateAthon.  While I have a general idea what to expect, part of me still can’t fathom the idea that all of these creative professionals will converge to work around the clock for 24 straight hours developing free marketing work for nonprofit organizations. In my many years working in... Read More

CreateAthon, a Meaningful Experience
  • Written by Teresa Coles

What I love most about CreateAthon is using my creativity to help people. Not everyone is lucky enough to be able to do this. It is a wonderful feeling that can bring you to tears. Our friends at smith&jones in New England feel the exact same way. They’re doing CreateAthon a little different this year... Read More

The Spirit of Change
  • Written by Kathryn White

This will be my first CreateAthon. I couldn’t be more excited. In fact, before I started working for Riggs Partners, CreateAthon was one of my top reasons for wanting the job. I was both impressed that they were committed to giving back and inspired by the collaborative creative genius. And the fact that this drew... Read More

CreateAthon and The Healing Species: Helping Rescued Animals Heal the Heart
  • Written by Adele Little, The Healing Species

CreateAthon is one of the greatest gifts the Healing Species has ever received!  It felt incredibly humbling to be chosen by Riggs Partners and to receive such a large measure of professional talent and marketable material we could start using immediately to increase awareness about and support for our Compassion Education and Violence Intervention Program.... Read More

Working Pro Bono: Part Three
  • Written by Danielle Zeigler

Part Three: Using Social Media for Causes In honor of LWT’s 9th annual CreateAthon event, I’ll be covering a three part series on working for causes. Part One: Agencies Giving Back to the Community Part Two: LWT’s CreateAthon 2010 Coverage Part Three: Using Social Media for Causes Social media is the new avenue for social good,... Read More

Working Pro Bono: Part Two
  • Written by Danielle Zeigler

Part Two: CreateAthon 2010 Coverage CreateAthon 2010 at LWT began Thursday with a kick-off meeting, filled with talkative and excited employees. We welcomed APT into our conference room and individual team meetings to cover what the groups were working on. The projects included a large variety of advertising and marketing efforts, such as: website development,... Read More

Working Pro Bono: Part One
  • Written by Danielle Zeigler

Part One: Agencies Giving Back to the Community In honor of LWT’s 9th annual CreateAthon event, I’ll be covering a three part series on working for causes. Part One: Agencies Giving Back to the Community Part Two: LWT’s CreateAthon 2010 Coverage Part Three: Using Social Media for Causes Almost all agencies do pro bono work... Read More

CreateAthon: time flies when you’re having fun AND on a deadline
  • Written by Teresa Coles

I’ve always maintained it’s one or other. With CreateAthon, it’s truly both. How can it be 9:00? Ideas are swirling at wharp speed, but it’s just about time for things to settle down. At Riggs Partners we find the 9 to 12 block is get-over-the-hump time, when things go one way or another as we... Read More