What I love most about CreateAthon is using my creativity to help people. Not everyone is lucky enough to be able to do this. It is a wonderful feeling that can bring you to tears. Our friends at smith&jones in New England feel the exact same way. They’re doing CreateAthon a little different this year by offering five nonprofit organizations an extreme brand makeover. In honor of this, they have created a short video that explains what’s new with CreateAthon at their office and shows some of their previous work with nonprofits. What I like best about the video is the first hand responses from the nonprofits they have helped. Seeing what you and your team have accomplished and whom they have helped makes it a truly meaningful experience.