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Three Companies Making Social Good Waves
  • Written by Alexandra Frazier

Many businesses support their employees’ individual volunteerism efforts. Then there are those groups who take on a more active approach to social good. Here are three organizations making major waves in the social good sector. Drum roll, please.   For Connecting Cell Phone Use with Forces for Good: The People’s Operator Launched in November 2012,... Read More

Amplifying the Volunteer Experience
  • Written by Julie Turner

Volunteers are the lifeblood of many nonprofits. But a number of nonprofits aren’t effectively capitalizing on one of their greatest assets. Here’s why. Many nonprofits fill volunteer positions based on immediate needs such as the volunteer’s availability or a time-sensitive task that needs to be fulfilled. The job may be unloading donated supplies, working at... Read More

Q&A: The World of CSR, part two
  • Written by Alexandra Frazier

On Tuesday, CSR queen and CreateAthon Executive Director Peyton Rowe answered our questions concerning what corporate social responsibility entails and how it can vary from company to company. In part two of our interview, we chat with Peyton about CSR’s implementation in the workplace and its positive impact on corporate morale. Q: What are a... Read More

A New Generation of Service: Millennials and Volunteering
  • Written by Alexandra Frazier

“I was your age once…” So begin the musings of Baby Boomers to their lazy, instant-gratification-obsessed children. Or, at least, we assume that’s how conversations begin with entitled Gen Y-ers—it’s certainly what we’ve been led to believe by the countless articles that discuss Millennials’ inability to grow up and move out of their parents’ basements.... Read More

Chronicle Delight
  • Written by Alexandra Frazier

Here at CreateAthon, we love to be the center of attention. And so, we’re thrilled to announce that The Chronicle of Philanthropy has featured our up-all-night brand of imaginative altruism in their latest publication. In “Charities Benefit from Ad Agencies’ 24-Hour Creativity Marathons,” The Chronicle highlights CreateAthon’s transition from a local, single business effort to... Read More

CreateAthon@USC's First Experiment in Giving Back
  • Written by Alexandra Frazier

Karen L. Mallia, Associate Professor of Advertising at the University of South Carolina, is the mastermind behind CreateAthon@USC, an event that brings students, staff, and alumni together for 24 hours of inspired content creation and community goodwill. Here, she shares her experiences leading a team of spirited student leaders and adults towards pro-bono greatness: On... Read More

The Many Meanings of CreateAthon
  • Written by Julie Turner

The benefits of CreateAthon are quite clear for nonprofits. For creative professionals, however, the advantages of working for 24 hours straight can be shrouded by fear, anxiety and one very, very unforgiving deadline. It’s a challenge a handful of 2013 volunteers saw as an opportunity to stretch within the confines of everyday. Here’s how. What... Read More

Waggener Edstrom gives us a CreateAthon play-by-play
  • Written by Jenni Brennison

There seem to be a few universal truths about every CreateAthon experience. Participants agree, staying up for 24-hours is a little bit crazy. OK, it’s a lot of crazy. At 8 a.m. a client’s enthusiasm for your work can make you burst into tears even before you begin your presentation. But what happens at 4... Read More

An Experiment in Giving Back
  • Written by Teresa Coles

Sixteen years ago CreateAthon was a grand experiment. Our biggest concern wasn’t if we could get all the work done; it was more whether our rag-tag crew of volunteers could even stay awake for 24 hours! Little did we know, we were onto something big. That 1998 CreateAthon was the inaugural effort of what’s now... Read More

CreateAthon: A CEO Reflects On Her Favorite Time of Year
  • Written by Jenni Brennison

 CreateAthon does more for me than it ever does for the nonprofits we help. It teaches me lessons. It humbles me. It makes me a better person. – Trish Cheatham, CEO, Think Tank In the late morning hours of Oct. 25, Think Tank CEO, Trish Cheatham,  sat down to blog about the successful completion of... Read More