Category: Social Good

CreateAthon Blog

Design for Good
  • Written by Julie Turner

Good design can make companies. Apple and Target realized this, many years and billions of dollars ago. It’s been proven time and again. Design enhances consumer experiences and impacts emotional behavior. It breeds and even cements consumer loyalty. Design has scored many a commercial success. AIGA, the professional association for design, believes its membership can... Read More

Why CreateAthon?
  • Written by Peyton Rowe

Every once in a while, I forget why I love CreateAthon so much. I get caught up in the little difficulties of each day such as the long carpool line, that plate I dropped on the floor or the blown light bulb in the living room. Maybe I’m off my game. Maybe I’m tired. Maybe... Read More

Tearing Down Walls
  • Written by Kevin Archie

Last month, I had the privilege of participating in my first  CreateAthon, a 24-hour marathon of sorts where creatives come together and do promotional work on a pro bono basis for nonprofits in need. We began early in the morning with bright spirits, copious amounts of coffee, and enough energy and excitement to tear down... Read More

A creative gift
  • Written by Mary Walter, Spartanburg Area Conservancy

Two summers ago, my nonprofit received a fantastic service from Columbia area marketing and PR firms. I am director of a land conservation organization located in Spartanburg and we struggle financially just like most non-profits in today’s world. We simply did not have funds allocated for one of our most important needs: getting our word... Read More

A Priceless Act
  • Written by Jody Piland

The response from this year’s CreateAthon has been incredible. I knew this program was special; I’ve seen the numbers. In its 14 years of life, more than 75 agencies in North America and Puerto Rico have participated, more than 1,200 nonprofit organizations have been helped, and over 2,750 projects valued in excess of $12 million... Read More

Telling the CreateAthon Story
  • Written by Teresa Coles

There’s nothing more exciting than watching our tiny, baby idea — staying up all night to give back to local charities — grow into a powerful movement for creating social good. As CreateAthon grows, so does the chatter about it. Just follow the #createathon hashtag on Twitter and you can see for yourself. We believe... Read More

Why is CreateAthon relevant?
  • Written by Katie deSouza, redpepper

Last year I was ask to share an internal presentation on “Why createAthon was relevant” to redpepper. As you can see in this video I shared my personal story of how we, redpeper,  got involved in CreateAthon. Why Is CreateAthon Relevant? from redpepper on Vimeo. This year redpepper is focusing on story telling and how... Read More

National CreateAthon® Week Brings Pro Bono Marketing to Nonprofits
  • Written by Teresa Coles

It’s finally here. CreateAthon®, a national movement that encourages professionals and students in the communicating arts to put their creative talents to work for social good, announces the beginning of National CreateAthon Week on Sunday, September 11. During this week, marketing, advertising, public relations, interactive and design firms across the country will host 24-hour, pro... Read More

CreateAthon: A veteran's perspective
  • Written by Julie Turner

When I volunteered at the first CreateAthon 14 years ago, I did it to be nice and to work with a bunch of cool people. Of course, I was very happy to be helping nonprofits, but my focus at that time was helping friends who were doing something bold and meaningful. I knew it would... Read More

Time to Shine
  • Written by Cathy Monetti

When you’ve spent years in the creative business, you learn that most ideas – even the best of ideas – peak. Then, in order to keep them relevant, you reinvent. But once in a great while, you develop a gem of an idea with a life bigger than its time. Fifteen years ago, Teresa Coles... Read More