Monthly Archives: November 2011

CreateAthon Blog

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10th Annual CreatonAthon
  • Written by Monique Moffit, The Sales Factory

I wanted to take this opportunity to talk about the CreateAthon that the Sales Factory just participated in. In the words of our President Ged King “CreateAthon is our 24-hour creative blitz during which we provide North Carolina non-profits marketing services on a pro bono basis. And we don’t do this work alone. Since the... Read More

CreateAthon: Flying High
  • Written by Jody Piland

To say that it’s been a big month for CreateAthon is an understatement. When CreateAthon officially became a 501(c)3 last month, we knew big things were coming. But, I don’t think anyone at Riggs Partners could honestly say they knew just how huge November would be. We’re only halfway through the month and CreateAthon has... Read More

CreateAthon: Nothing But Good
  • Written by Jody Piland

I’ve been fortunate in life to have the opportunity to work on projects that are highly meaningful. I spent 2010 working on the successful lieutenant governor’s campaign in South Carolina, an experience that was both enlightening and inspiring. It prepared me for many things in life, both good and bad. I witnessed candidates who truly... Read More

CreateAthon: Grown up and ready to go.
  • Written by Teresa Coles

For 14 years we’ve labored through September nights, consuming ungodly amounts of coffee, Coke and cheese puffs in the name of CreateAthon. It hasn’t always been pretty, and it never is when you’re facing drastic shortages of time, money, manpower and supplies. Yet somehow the work always gets done, and every year we leave CreateAthon pondering... Read More

CreateAthon 2011 Work: A Look at Literacy
  • Written by Teresa Coles

We all have the opportunity to learn, and the inability to read only affects a few people in the community. It’s really not my issue. Overcoming this all-too pervasive insight formed the basis of the brand strategy we developed for Kershaw County Literacy Association during CreateAthon. With a staggering 23% illiteracy rate in this area, KCLA... Read More

Nonprofits Must Position Themselves for Pro Bono
  • Written by Teresa Coles

I had the opportunity to attend a thought-provoking session in DC on Thursday hosted by Taproot Foundation, one of the nation’s strongest voices for pro bono service. It came on the heels of the launch event for a Billion + Change, a national movement to mobilize a billion dollars (now 2 billion) in pro bono... Read More

A Billion + Opportunities for CreateAthon
  • Written by Teresa Coles

Twenty-four hours have passed since Peyton Rowe and I attended the launch event for A Billion+ Change, the national campaign to mobilize pro bono services. To say we are still reeling from it all is the understatement of the year. All day long, we tried to talk about what was going on around us, and... Read More

CreateAthon Goes to Washington
  • Written by Teresa Coles

Not once in the last 14 years did I ever dream of doing what I’m about to do: Go to Capitol Hill to talk about CreateAthon. It comes in the form of the launch event for A Billion + Change, a national campaign to mobilize $1 billion of pro bono services by 2013. This morning,... Read More

Design for Good
  • Written by Julie Turner

Good design can make companies. Apple and Target realized this, many years and billions of dollars ago. It’s been proven time and again. Design enhances consumer experiences and impacts emotional behavior. It breeds and even cements consumer loyalty. Design has scored many a commercial success. AIGA, the professional association for design, believes its membership can... Read More