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CreateAthon Blog

CreateAthon@USC's First Experiment in Giving Back
  • Written by Alexandra Frazier

Karen L. Mallia, Associate Professor of Advertising at the University of South Carolina, is the mastermind behind CreateAthon@USC, an event that brings students, staff, and alumni together for 24 hours of inspired content creation and community goodwill. Here, she shares her experiences leading a team of spirited student leaders and adults towards pro-bono greatness: On... Read More

Partners on a Mission: One Nonprofit Shares Their CreateAthon Experience
  • Written by Jenni Brennison

CARE of Southeastern Michigan is an agency that works with individuals, families, and employers to address a variety of mental health and community wellness issues, including family development, employee assistance programs, and substance abuse counseling and prevention. In 2012, as part of CreateAthon’s Brand Makeover social media contest, six nonprofit winners, including CARE,  were paired... Read More

Far from ordinary. They're verynice.
  • Written by Jenni Brennison

  Even before they joined CreateAthon, pro bono was a cultural imperative for Los Angeles based design and innovation consultancy, verynice.  Since opening their doors they’ve donated over $775,000 in creative services to more than 200 clients. So if they’re already doing it, why host a CreateAthon?  Founder Matthew Manos explains.  We are really excited... Read More

brains + heart = redpepper
  • Written by Julie Turner

Six-time going on seven-time CreateAthoners redpepper are an ad agency by day and an invention lab by night. With offices in Nashville and Atlanta, this place absolutely rocks with creativity. Want proof? Check out Qreo and Beeri  But behind those big brains is also a lot of heart. But we’ll let them tell you about that.... Read More