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Q&A: The World of CSR, part two
  • Written by Alexandra Frazier

On Tuesday, CSR queen and CreateAthon Executive Director Peyton Rowe answered our questions concerning what corporate social responsibility entails and how it can vary from company to company. In part two of our interview, we chat with Peyton about CSR’s implementation in the workplace and its positive impact on corporate morale. Q: What are a... Read More

Making its mark: A look at Pro Bono Week's Brand Identity
  • Written by Jenni Brennison

As lovers of all things pro bono, the design team at Riggs Partners was thrilled when Taproot Foundation asked them to develop Pro Bono Week’s brand identity. Art Director, Ryon Edwards,  and Design Apprentice, Nate Puza, collaborated on a design that captures the essence of the movement: Proud. Spirited. Visionary. The energetic yellow-orange reflects the... Read More

Is social good your next business strategy?
  • Written by Julie Turner

Ben Rattray once dreamed of being Wall Street’s next Gordon Gekko. The enduring ambition sustained him through college and the dot-com boom, but everything changed the day he learned his brother was gay. As the realization of all his brother and family would face settled in, he realized he needed to take action to bring... Read More

#CreateAthon and #PBW13: Let's go viral.
  • Written by Jenni Brennison

Pro Bono Week is here, and we’re just days away from launching 14 simultaneous CreateAthons across the U.S. and Canada. Whether you’re a participant or just curious about the magic and mayhem behind our 24-hour blitz of skills-based volunteering, be sure to find us on your favorite social media network this week. Visit our Facebook... Read More

It's almost here! Oct. 20-26 is Pro Bono Week!
  • Written by Jenni Brennison

Last year’s Global Pro Bono Summit gave rise to a new movement in skills-based volunteering. Inspired by the American Bar Association, Taproot Foundation invited summit attendees to join in a week-long global celebration of professionals  donating their skills to the nonprofit community. From IT assistance to Human Resources, many nonprofits simply don’t have the budget... Read More

Take your skills pro. Pro Bono, that is.
  • Written by Jenni Brennison

Maybe your company already has a top-notch corporate social responsibility initiative with ample opportunities for volunteering. Or maybe you’re preparing to get the CSR ball rolling. Either way, at some point you may have asked, “How can my volunteer efforts have the most sustainable impact for nonprofits?” The answer is simple.  Skills-based volunteerism lets you... Read More

Proximo preps for first CreateAthon allnighter.
  • Written by Julie Turner

Proximo Marketing Strategies is not your grandmother’s marketing agency. The Williamsburg, Virginia-based team united in 2011 to form a digital creative agency well versed in the nuances of modern marketing. Even better? They decided to join CreateAthon’s national network of partner agencies in 2013. Founder Will Melton was kind enough to share why Proximo Marketing... Read More

TEDx Columbia: A beautiful day
  • Written by Teresa Coles

Yesterday, I had the privilege of joining 14 other speakers and performers at the inaugural TEDx Columbia event. What began for me as an Oh my God, how will I ever have time to prepare for this item on my never-ending list became a transformative experience second only to CreateAthon, my subject de jour. While I was more... Read More

Nonprofits Must Position Themselves for Pro Bono
  • Written by Teresa Coles

I had the opportunity to attend a thought-provoking session in DC on Thursday hosted by Taproot Foundation, one of the nation’s strongest voices for pro bono service. It came on the heels of the launch event for a Billion + Change, a national movement to mobilize a billion dollars (now 2 billion) in pro bono... Read More