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CreateAthon Blog
CreateAthon 2013: One Night in 50 Tweets
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Written by Julie Turner
Been wondering what went down in the wee small hours of CreateAthon while you snoozed the night away? With 14 pro bono marketing marathons happening simultaneously across the United States, things got quite interesting. Here’s how 24 hours of creating, planning, designing, writing, coding, and stress eating looked from the Twittersphere. [<a href=”//storify.com/KeelySaye/top-50-createathon-posts” target=”_blank”>View the... Read More
Saying Yes
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Written by Teresa Coles
This morning, hundreds of people in the communicating arts woke up to the longest day of the year. Twenty-four hours of intense brainstorming, sketching, writing, shooting, editing, coding, eating, yawning, laughing and crying. Why would anyone put themselves through that? I’ve thought a lot about that in the 16 years since CreateAthon was born here... Read More
Is social good your next business strategy?
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Written by Julie Turner
Ben Rattray once dreamed of being Wall Street’s next Gordon Gekko. The enduring ambition sustained him through college and the dot-com boom, but everything changed the day he learned his brother was gay. As the realization of all his brother and family would face settled in, he realized he needed to take action to bring... Read More
#CreateAthon and #PBW13: Let's go viral.
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Written by Jenni Brennison
Pro Bono Week is here, and we’re just days away from launching 14 simultaneous CreateAthons across the U.S. and Canada. Whether you’re a participant or just curious about the magic and mayhem behind our 24-hour blitz of skills-based volunteering, be sure to find us on your favorite social media network this week. Visit our Facebook... Read More
Need a professional test? Try CreateAthon.
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Written by Julie Turner
It’s easy to say yes to giving 24 hours of your marketing whiz (and life) to benefit local nonprofits through CreateAthon. But once you’re an official volunteer, that’s when the squirrelly feelings can start creeping in. CreateAthon co-founder and long-time creative director Cathy Monetti has calmed 15 CreateAthons-worth of terrified writers and designers. Just take... Read More
It's almost here! Oct. 20-26 is Pro Bono Week!
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Written by Jenni Brennison
Last year’s Global Pro Bono Summit gave rise to a new movement in skills-based volunteering. Inspired by the American Bar Association, Taproot Foundation invited summit attendees to join in a week-long global celebration of professionals donating their skills to the nonprofit community. From IT assistance to Human Resources, many nonprofits simply don’t have the budget... Read More
VCU Students Catch Pro Bono On Film
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Written by Jenni Brennison
On September 20, VCU’s CreateAthon on Campus team stopped by Red Thinking to witness their pro-bono magic in progress. Nick Marfing, a VCU CreateAthon student, shot this great video documenting the agency’s strategy for making the most of their 24-hour creative blitz to benefit local nonprofits.... Read More
Raise Your Hand If You CreateAthon
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Written by Jenni Brennison
Ever volunteered for a CreateAthon all-nighter? Join us in showing the world who’s sharing talent and sacrificing sleep to benefit local nonprofits.Visit our Facebook page and join the CAT Call. Click on the CAT Call app to get your own CreateAthon badge. During the week of Aug. 5-11 we’re asking all volunteers, past and present,... Read More
Step by Step Guide to Growing Your Nonprofit's Social Media Network with Conversion Campaigns
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Written by CreateAthon
Inbound marketers do three things: 1 Get found 2 Convert leads 3 Analyze results As a nonprofit, your #1 inbound marketing goal is to get your organization’s website found. But first, your organization needs to be found in social networks. Then, you can pull traffic into your website by nurturing those networks you’ve established. Simply... Read More
Social Media Case Study for Nonprofits
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Written by CreateAthon
Case Study Does your organization want to increase its social media reach by attracting more Facebook fans and Twitter followers, or is your primary goal to increase engagement among the social media followers you already have? In this one example, we’ve broken down the details to explain the strategy and execution of one super successful... Read More