CreateAthon Blog

Proximo preps for first CreateAthon allnighter.
  • Written by Julie Turner

Proximo Marketing Strategies is not your grandmother’s marketing agency. The Williamsburg, Virginia-based team united in 2011 to form a digital creative agency well versed in the nuances of modern marketing. Even better? They decided to join CreateAthon’s national network of partner agencies in 2013. Founder Will Melton was kind enough to share why Proximo Marketing... Read More

Raise Your Hand If You CreateAthon
  • Written by Jenni Brennison

 Ever volunteered for a CreateAthon all-nighter? Join us in showing the world who’s sharing talent and sacrificing sleep to benefit local nonprofits.Visit our Facebook page and join the CAT Call.  Click on the CAT Call app to get your own CreateAthon badge. During the week of Aug. 5-11 we’re asking all volunteers, past and present,... Read More

CreateAthon is Catching On!
  • Written by Teresa Coles

  CreateAthon is not only expanding our national reach, but we’re crossing borders and oceans too! As we rally the troops for CreateAthon 2013, let’s take a moment to welcome seven of the latest agencies to commit their time and talent to our marathon of giving back.   DNA Creative Communications, Greenville, South Carolina FleishmanHillard,... Read More

Partner Profile: Meet Hypno Design
  • Written by Julie Turner

What kind of agency signs up to be a CreateAthon partner? Often it’s the shop with the simplest of missions who is most eager to hop on the pro bono bandwagon. Check out this fun autobiography  from CreateAthon partners, Hypno Design of Philadelphia. They just want to make people happy.  And as CreateAthon partners they’ve... Read More

Why CreateAthon? Part Three: Magic Happens in the Middle of the Night
  • Written by Jenni Brennison

 Is it really possible to produce high quality work in the span of a 24-hour marathon? Are you undermining your shop’s regular work when you produce pro bono on such a short timeline? We answer with a resounding, “No!” But better yet, we’ve got 15 years of experience and other partners to back us up.... Read More

Sharing CreateAthon Magic and Mayhem
  • Written by Julie Turner

One thing that’s great about CreateAthon? We are not alone. Since the nonprofit allnighter began in 1998, the mother of all workdays has been joined by more than 75 partner agencies and creative organizations as well as 1,275 hard-working nonprofits. Despite the frantic pace and pressure, we’ve managed to score some big fun along the... Read More

Why CreateAthon? Part Two: 24 Hours of Pro Bono Power
  • Written by Jenni Brennison

 What if you could put your paying clients on hold to do pro bono work? Even better, what if they were totally cool with it? That’s the beauty of CreateAthon. It empowers you to do just that, and past agency participants have seen their regular clients rally to support their efforts. We even know of... Read More

CreateAthon Goes Garnet and Black
  • Written by Teresa Coles

 We are thrilled to welcome our newest CreateAthon partner – the University of South Carolina. USC joins us as the fourth university in the country to create  an undergraduate marketing and advertising curriculum based on the CreateAthon model. Other participating schools include Virginia Commonwealth University, the University of Tennessee at Chattanooga, and James Madison University.... Read More

Why CreateAthon? Part 1: Amp Your Agency's Pro Bono Power
  • Written by Teresa Coles

 It’s that time of year again – CreateAThon Season is imminent. In the past 15 years we’ve partnered with more than 80 agencies to offer pro bono marketing services to community nonprofits.  What began as a late night musing has evolved into a nationwide network with one determined goal: to help our nonprofit partners reach... Read More

My Thank You Note to Altria
  • Written by Peyton Rowe

My mother always taught me to write thank you notes when you get a gift. This is my note to you, Altria. Dear Altria, Thank you so much for being a pioneering CreateAthon corporate partner, right here in my hometown. What a thrill for me! Each day, I think, “Pinch me. I must be dreaming.”... Read More