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Need a professional test? Try CreateAthon.
  • Written by Julie Turner

It’s easy to say yes to giving 24 hours of your marketing whiz (and life) to benefit local nonprofits through CreateAthon. But once you’re an official volunteer, that’s when the squirrelly feelings can start creeping in. CreateAthon co-founder and long-time creative director Cathy Monetti has calmed 15 CreateAthons-worth of terrified writers and designers. Just take... Read More

CreateAthon is Like a Brick Car
  • Written by Julie Turner

By day, Tim Floyd is graphic design and brand manager for Palmetto Health. But this talented art director and artist also knows a thing or two about being a successful CreateAthoner. For about five years running, Tim has donated 24 hours of his immense brainpower and talent to his friends at Riggs Partners, who founded CreateAthon in 1998.... Read More

brains + heart = redpepper
  • Written by Julie Turner

Six-time going on seven-time CreateAthoners redpepper are an ad agency by day and an invention lab by night. With offices in Nashville and Atlanta, this place absolutely rocks with creativity. Want proof? Check out Qreo and Beeri  But behind those big brains is also a lot of heart. But we’ll let them tell you about that.... Read More

Proximo preps for first CreateAthon allnighter.
  • Written by Julie Turner

Proximo Marketing Strategies is not your grandmother’s marketing agency. The Williamsburg, Virginia-based team united in 2011 to form a digital creative agency well versed in the nuances of modern marketing. Even better? They decided to join CreateAthon’s national network of partner agencies in 2013. Founder Will Melton was kind enough to share why Proximo Marketing... Read More

Partner Profile: Meet Hypno Design
  • Written by Julie Turner

What kind of agency signs up to be a CreateAthon partner? Often it’s the shop with the simplest of missions who is most eager to hop on the pro bono bandwagon. Check out this fun autobiography  from CreateAthon partners, Hypno Design of Philadelphia. They just want to make people happy.  And as CreateAthon partners they’ve... Read More

Sharing CreateAthon Magic and Mayhem
  • Written by Julie Turner

One thing that’s great about CreateAthon? We are not alone. Since the nonprofit allnighter began in 1998, the mother of all workdays has been joined by more than 75 partner agencies and creative organizations as well as 1,275 hard-working nonprofits. Despite the frantic pace and pressure, we’ve managed to score some big fun along the... Read More

You’ve caught the CreateAthon bug. Now what? (Part Three)
  • Written by Julie Turner

This is the finale of a three-part series designed to help communities, companies and creative crews start their very own local CreateAthon. In January, I shared just how easy it is to get the CreateAthon goodness flowing in your community. A great thing about CreateAthon is the model is flexible. A 24-hour pro bono marathon... Read More

You’ve caught the CreateAthon bug. Now What? (Part Two)
  • Written by Julie Turner

Last month we shared how to get the CreateAthon goodness flowing in your community. And, like we’ve said before, CreateAthoners don’t have to be quote — ad agencies — unquote. So if you don’t work at D&D Advertising, how might a CreateAthon work? Well, in 2010, we got a call from Discovery Channel’s marketing division,... Read More

You’ve caught the CreateAthon bug. Now what?
  • Written by Julie Turner

This is the first post in a three post series designed to help communities, companies and creative crews start their own local CreateAthon. Here at the CreateAthon Mother Ship, we get hundreds of letters (slight exaggeration) from folks just itching to be a part of the CreateAthon magic. But there’s a slight complication. There isn’t... Read More

Design for Good
  • Written by Julie Turner

Good design can make companies. Apple and Target realized this, many years and billions of dollars ago. It’s been proven time and again. Design enhances consumer experiences and impacts emotional behavior. It breeds and even cements consumer loyalty. Design has scored many a commercial success. AIGA, the professional association for design, believes its membership can... Read More