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Flipside Shares the Love
  • Written by Alexandra Frazier

Once upon a time in a faraway land (okay, so Canada isn’t that far away, but bear with us), the do-gooders at Flipside met the do-gooders at Riggs Partners, and they fell in love, and they produced amazing CreateAthon work for dozens of deserving clients. They also wrote really, really awesome “thank you” notes like... Read More

(Very)Nicely Done!
  • Written by Alexandra Frazier

The folks at verynice, a design and innovation consultancy based in Los Angeles, know a thing or two about pro-bono. Since opening their doors, they’ve donated over $775,000 in creative services to clients all over the world. CreateAthon was a unique opportunity, then, for the firm to give back to two deserving nonprofits located in... Read More

CreateAthon on Campus: A Photo Story from Furman University
  • Written by Alexandra Frazier

On February 27-28, Furman University hosted its first CreateAthon on Campus, an event that gave Furman students the opportunity to both apply their talents to meaningful work and gain first-hand experience in creative marketing. During the 24-hour marathon of designing, developing and producing marketing materials for local non-profits, FU students lived by the motto, “learn... Read More

Three Companies Making Social Good Waves
  • Written by Alexandra Frazier

Many businesses support their employees’ individual volunteerism efforts. Then there are those groups who take on a more active approach to social good. Here are three organizations making major waves in the social good sector. Drum roll, please.   For Connecting Cell Phone Use with Forces for Good: The People’s Operator Launched in November 2012,... Read More

Q&A: The World of CSR, part two
  • Written by Alexandra Frazier

On Tuesday, CSR queen and CreateAthon Executive Director Peyton Rowe answered our questions concerning what corporate social responsibility entails and how it can vary from company to company. In part two of our interview, we chat with Peyton about CSR’s implementation in the workplace and its positive impact on corporate morale. Q: What are a... Read More

Q&A: The World of CSR, part one
  • Written by Alexandra Frazier

Peyton Rowe is both CreateAthon’s executive director and its chief evangelist. In our two-part question and answer series, she will address what’s trending in the world of social good, and why it’s so important for companies to hop on the Corporate Social Responsibility bandwagon. Q: What is corporate social responsibility (CSR), and why does it... Read More

A New Generation of Service: Millennials and Volunteering
  • Written by Alexandra Frazier

“I was your age once…” So begin the musings of Baby Boomers to their lazy, instant-gratification-obsessed children. Or, at least, we assume that’s how conversations begin with entitled Gen Y-ers—it’s certainly what we’ve been led to believe by the countless articles that discuss Millennials’ inability to grow up and move out of their parents’ basements.... Read More

Chronicle Delight
  • Written by Alexandra Frazier

Here at CreateAthon, we love to be the center of attention. And so, we’re thrilled to announce that The Chronicle of Philanthropy has featured our up-all-night brand of imaginative altruism in their latest publication. In “Charities Benefit from Ad Agencies’ 24-Hour Creativity Marathons,” The Chronicle highlights CreateAthon’s transition from a local, single business effort to... Read More

CreateAthon@USC's First Experiment in Giving Back
  • Written by Alexandra Frazier

Karen L. Mallia, Associate Professor of Advertising at the University of South Carolina, is the mastermind behind CreateAthon@USC, an event that brings students, staff, and alumni together for 24 hours of inspired content creation and community goodwill. Here, she shares her experiences leading a team of spirited student leaders and adults towards pro-bono greatness: On... Read More