CreateAthon: time flies when you’re having fun AND on a deadline
- Written by Teresa Coles
I’ve always maintained it’s one or other. With CreateAthon, it’s truly both. How can it be 9:00? Ideas are swirling at wharp speed, but it’s just about time for things to settle down. At Riggs Partners we find the 9 to 12 block is get-over-the-hump time, when things go one way or another as we head to the all-play, midnight check-in. Look at these folks who are actually getting work done while the rest of us have been running around from one corner to the another. How on earth do they focus in this beautifully controlled chaos?
Oh well, time for me to park it and execute. See you after midnight.