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CreateAthon Blog
FleishmanHillard Canada Prepares for CreateAthon 2015
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Written by Peyton Rowe
1. Why do you all do CreateAthon? FH Toronto has grown a lot since we last participated in CreateAthon, and we’re looking forward to being able to showcase how beneficial some of our newest office additions are. For example, we have a full creative services department now, as well as a media buyer and a... Read More
Hop on CreateAthon.
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Written by Julie Turner
It’s The Most Wonderful Time of the Year is the song we’re all singing about this time every year. Yes, the warm, sunny summer days are nigh. But what really puts the wind in our sails is when our CreateAthon partners start setting the wheels in motion for CreateAthon 2014. The first step? Signing the CreateAthon... Read More
Flipside Shares the Love
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Written by Alexandra Frazier
Once upon a time in a faraway land (okay, so Canada isn’t that far away, but bear with us), the do-gooders at Flipside met the do-gooders at Riggs Partners, and they fell in love, and they produced amazing CreateAthon work for dozens of deserving clients. They also wrote really, really awesome “thank you” notes like... Read More
(Very)Nicely Done!
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Written by Alexandra Frazier
The folks at verynice, a design and innovation consultancy based in Los Angeles, know a thing or two about pro-bono. Since opening their doors, they’ve donated over $775,000 in creative services to clients all over the world. CreateAthon was a unique opportunity, then, for the firm to give back to two deserving nonprofits located in... Read More
CreateAthon on Campus: A Photo Story from Furman University
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Written by Alexandra Frazier
On February 27-28, Furman University hosted its first CreateAthon on Campus, an event that gave Furman students the opportunity to both apply their talents to meaningful work and gain first-hand experience in creative marketing. During the 24-hour marathon of designing, developing and producing marketing materials for local non-profits, FU students lived by the motto, “learn... Read More
Waggener Edstrom rocks CreateAthon-style!
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Written by Julie Turner
Last year we introduced you to new CreateAthon partner agency, Waggener Edstrom. Remember them? Well, they did it and Big Time. Their crew pushed through mammoth task lists for four different nonprofits in 24 hours. Creative Services Director Lee Feidelson was kind enough to share a bit about their first experience in what he aptly... Read More
Three Companies Making Social Good Waves
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Written by Alexandra Frazier
Many businesses support their employees’ individual volunteerism efforts. Then there are those groups who take on a more active approach to social good. Here are three organizations making major waves in the social good sector. Drum roll, please. For Connecting Cell Phone Use with Forces for Good: The People’s Operator Launched in November 2012,... Read More
Q&A: The World of CSR, part two
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Written by Alexandra Frazier
On Tuesday, CSR queen and CreateAthon Executive Director Peyton Rowe answered our questions concerning what corporate social responsibility entails and how it can vary from company to company. In part two of our interview, we chat with Peyton about CSR’s implementation in the workplace and its positive impact on corporate morale. Q: What are a... Read More
Q&A: The World of CSR, part one
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Written by Alexandra Frazier
Peyton Rowe is both CreateAthon’s executive director and its chief evangelist. In our two-part question and answer series, she will address what’s trending in the world of social good, and why it’s so important for companies to hop on the Corporate Social Responsibility bandwagon. Q: What is corporate social responsibility (CSR), and why does it... Read More
A New Generation of Service: Millennials and Volunteering
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Written by Alexandra Frazier
“I was your age once…” So begin the musings of Baby Boomers to their lazy, instant-gratification-obsessed children. Or, at least, we assume that’s how conversations begin with entitled Gen Y-ers—it’s certainly what we’ve been led to believe by the countless articles that discuss Millennials’ inability to grow up and move out of their parents’ basements.... Read More