Category: Newsworthy
CreateAthon Blog
CreateAthon on Campus: A Photo Story from Furman University
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Written by Alexandra Frazier
On February 27-28, Furman University hosted its first CreateAthon on Campus, an event that gave Furman students the opportunity to both apply their talents to meaningful work and gain first-hand experience in creative marketing. During the 24-hour marathon of designing, developing and producing marketing materials for local non-profits, FU students lived by the motto, “learn... Read More
Three Companies Making Social Good Waves
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Written by Alexandra Frazier
Many businesses support their employees’ individual volunteerism efforts. Then there are those groups who take on a more active approach to social good. Here are three organizations making major waves in the social good sector. Drum roll, please. For Connecting Cell Phone Use with Forces for Good: The People’s Operator Launched in November 2012,... Read More
Chronicle Delight
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Written by Alexandra Frazier
Here at CreateAthon, we love to be the center of attention. And so, we’re thrilled to announce that The Chronicle of Philanthropy has featured our up-all-night brand of imaginative altruism in their latest publication. In “Charities Benefit from Ad Agencies’ 24-Hour Creativity Marathons,” The Chronicle highlights CreateAthon’s transition from a local, single business effort to... Read More
VCU Students Catch Pro Bono On Film
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Written by Jenni Brennison
On September 20, VCU’s CreateAthon on Campus team stopped by Red Thinking to witness their pro-bono magic in progress. Nick Marfing, a VCU CreateAthon student, shot this great video documenting the agency’s strategy for making the most of their 24-hour creative blitz to benefit local nonprofits.... Read More
CreateAthon Takes Flight
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Written by Jenni Brennison
This year CreateAthon celebrates its 16th anniversary. As marketers, we’re often told our ideas are the only thing we have. Best to hold them close. What if someone else can’t see your vision? If you lose control will you ever restore your idea to its roots? When it came to CreateAthon, however, Teresa Coles and... Read More
The Pro Bono Marathon: Soon to be a Seasoned World Traveler
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Written by Jenni Brennison
According to one of my favorite high school teachers, the difference between a good idea and a great idea is that great ideas inspire action. So, it’s really exciting to watch CreateAthon go coast-to-coast and around the world. From Canada to Fiji we have agencies hopping the CreateAthon bandwagon, and in Germany and France we... Read More
CreateAthon is Catching On!
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Written by Teresa Coles
CreateAthon is not only expanding our national reach, but we’re crossing borders and oceans too! As we rally the troops for CreateAthon 2013, let’s take a moment to welcome seven of the latest agencies to commit their time and talent to our marathon of giving back. DNA Creative Communications, Greenville, South Carolina FleishmanHillard,... Read More
CreateAthon Goes Garnet and Black
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Written by Teresa Coles
We are thrilled to welcome our newest CreateAthon partner – the University of South Carolina. USC joins us as the fourth university in the country to create an undergraduate marketing and advertising curriculum based on the CreateAthon model. Other participating schools include Virginia Commonwealth University, the University of Tennessee at Chattanooga, and James Madison University.... Read More
My Thank You Note to Altria
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Written by Peyton Rowe
My mother always taught me to write thank you notes when you get a gift. This is my note to you, Altria. Dear Altria, Thank you so much for being a pioneering CreateAthon corporate partner, right here in my hometown. What a thrill for me! Each day, I think, “Pinch me. I must be dreaming.”... Read More
CreateAthon Brand Makeover Pairings!
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Written by Teresa Coles
We’re ever so pleased to announce the official agency/nonprofit pairings from our very first CreateAthon Brand Makeover Contest! CARE of Southeastern Michigan – Riggs Partners Children’s Museum in Easton – Smith & Jones One Less Meal – Trio Solutions PADS Lake County, Inc. – John Dawe Consulting Reinvent Me Foundation – Flipside Creative VolunTEENnation –... Read More