Yearly Archives: 2013

CreateAthon Blog

It's almost here! Oct. 20-26 is Pro Bono Week!
  • Written by Jenni Brennison

Last year’s Global Pro Bono Summit gave rise to a new movement in skills-based volunteering. Inspired by the American Bar Association, Taproot Foundation invited summit attendees to join in a week-long global celebration of professionals  donating their skills to the nonprofit community. From IT assistance to Human Resources, many nonprofits simply don’t have the budget... Read More

CreateAthon is Coming: The Sales Factory's Survival Guide
  • Written by Jenni Brennison

The team at The Sales Factory of Greensboro, NC, will soon have 11 CreateAthon’s under their belt. In the past they’ve stayed up all night to offer nonprofits everything from identity branding to direct mail pieces.  This year is especially exciting because they’re bringing their newly opened San Francisco office into the fold.  So what... Read More

CreateAthon is Like a Brick Car
  • Written by Julie Turner

By day, Tim Floyd is graphic design and brand manager for Palmetto Health. But this talented art director and artist also knows a thing or two about being a successful CreateAthoner. For about five years running, Tim has donated 24 hours of his immense brainpower and talent to his friends at Riggs Partners, who founded CreateAthon in 1998.... Read More

VCU Students Catch Pro Bono On Film
  • Written by Jenni Brennison

On September 20, VCU’s CreateAthon on Campus team stopped by Red Thinking to witness their pro-bono magic in progress. Nick Marfing, a VCU CreateAthon student, shot this great video documenting the agency’s strategy for making the most of their 24-hour creative blitz to benefit local nonprofits.... Read More

The CreateAthon Clock Ticks For Waggener Edstrom
  • Written by Jenni Brennison

The next CreateAthon of the 2013 season is in full swing. Waggener Edstrom’s inaugural pro bono marathon begins today. We’re excited to see all of the great work they’ll produce in the next 24 hours. We asked Rhian Rotz, Program Director for Corporate Citizenship, to tell us how their team prepared, what local nonprofits they’ll... Read More

Take your skills pro. Pro Bono, that is.
  • Written by Jenni Brennison

Maybe your company already has a top-notch corporate social responsibility initiative with ample opportunities for volunteering. Or maybe you’re preparing to get the CSR ball rolling. Either way, at some point you may have asked, “How can my volunteer efforts have the most sustainable impact for nonprofits?” The answer is simple.  Skills-based volunteerism lets you... Read More

CreateAthon Takes Flight
  • Written by Jenni Brennison

This year CreateAthon celebrates its 16th anniversary. As marketers, we’re often told our ideas are the only thing we have. Best to hold them close. What if someone else can’t see your vision? If you lose control will you ever restore your idea to its roots? When it came to CreateAthon, however, Teresa Coles and... Read More

#2030NOW: Skills Based Volunteerism To Close The Technology Gap
  • Written by Jenni Brennison

 Mashable’s Social Good Summit is happening right now. For three days, the world’s most influential thinkers, activists, and techies will come together to share their ideas for using new media and technology to make the world a better place. Best of all, you don’t have to fly to New York to get a seat at... Read More

Partners on a Mission: One Nonprofit Shares Their CreateAthon Experience
  • Written by Jenni Brennison

CARE of Southeastern Michigan is an agency that works with individuals, families, and employers to address a variety of mental health and community wellness issues, including family development, employee assistance programs, and substance abuse counseling and prevention. In 2012, as part of CreateAthon’s Brand Makeover social media contest, six nonprofit winners, including CARE,  were paired... Read More

Dawe Consulting Says Yes to CreateAthon, Again and Again
  • Written by Jenni Brennison

Dawe Consulting may not  be a huge global conglomerate, but for the nonprofits of Northeastern Pennsylvania, their hearts couldn’t be bigger. Plus, they’re an amazing example of how creatives come from diverse professional backgrounds. We’re not all working at ad agencies. As Julie Turner once blogged, anyone can host a CreateAthon.  Dawe proves it. Creative... Read More